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          lvie


          A brand that stands for being REAL 



          In 2020, Gemice was repositioned as a "natural" brand. With that, come with the upgrade of all of Gemice's product using 100% pure cow milk, without added water. Each cup of ice cream equates to one cup of milk. For the packaging design, we wanted to convey the proposition of "Gemice raw milk" and all the flavours hence photography were taken without any filters, to showcase its authentic taste. The packaging design has a simple background, to have the ice cream stand out and to increase appeal. A packaging design concept that's in line with natural and authenticity, fitting for a brand that stands for being real.

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